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Beauty Industry

One Direction Reveals New Ad

The celeb scent is attracting attention again.

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By: Jamie Matusow

Editor-in-Chief

One Direction has debuted its new fragrance, You & I – and now the boy band revealed the scent’s first video on YouTube.

The bottle is surely the star of the video – all of the band members hold up the scent, admire the bottle, and look like they’re having fun spritzing it.

Retailers may want to prepare for the lines once it hits store shelves.

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